Seoul, Korea & San Jose, CA, December 15, 2011- Displaybank, a global authority in market research and consulting for the display industry, today announced that 7” tablet PC panel shipments are continuing upswing trend in November followed October. According to “Monthly TFT-LCD Panel Shipment Data” report publishes by Displaybank, 7” tablet PC TFT-LCD panel shipments continued increasing trend of the previous month while recording 2.65M units in November (2.26M units in October).
Increasing trend in 7” products, which failed to successfully positioned in the early tablet PC market, is driven by the release of related products such as ‘Kindle Fire (Amazon),’ and ‘Nook Tablet (Barnes and Noble).’
Especially in the case of ‘Kindle Fire,’ sales began on November 15, 2011 expected supply from OEM makers to Amazon exceeds 5M units, creating a sensation as it creates new low-cost tablet market. Existing makers, including Apple, are also concerned about new products of similar size and price in order to not to lose their potential customers in the low-cost tablet market.
On the other hand, 9.7” product, which had been continuously holding the 1st rank, yielded the top position to 7” in monthly shipments for the first time as its shipments decreased to 1.3M units in November. The major cause of the falling was decreased old-model panel purchases of Apple with the next-generation iPad launch ahead. This also caused overall tablet PC panel shipments in November to decrease by 37% M-o-M, recording 5.5M units.
Tabelt PC Panel Shipments by Inch (in millions)
(Source: ‘Monthly TFT-LCD Panel Shipment Data’ Displaybank)