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Barnes & Noble Nook Tablet (BNTV250) Structure and Cost Analysis
  • Main Contents: display module, circuit, cost competitiveness, supply chain analysis
  • Report Composition: In-depth Report (PDF), BOM Cost & SCM report (EXCEL), high-resolution Image Zip File

In late 2010, a large bookstore chain in the United States, Barnes & Nobles (hereinafter BN) introduced a TFT-LCD-applied ebook reader, 'Nook Color.'  BN who considered that they were behind Amazon in the E-ink-based ebook reader market introduced a low-cost table PC of its own brand as promoting the advantages of being able to provide not only black and white ebook contents but also color and video, App., and so forth. However, they could not draw a big response due to somewhat lesser performance and the lack of killer contents. 

In 2011, by the release of Amazon 'Kindle Fire,' the ‘Nook Tablet’ that an existing ‘Nook Color’ is upgraded has been released. In the mainstream table PC market surpassing US$500, a low-cost tablet market of US$200 level was opened.
   
Displaybank analyzed the structure, cost, and major component supply lines of 'Nook Tablet.' Though its selling price was set at US$249, approximately US$50 higher than that of actual 'Kindle Fire,' our analysis has found that it is not a structure that can generate a large profit with the sale of the device itself.

Barnes & Noble Nook Tablet (BNTV250) Structure and Cost Analysis
Frequency Special
Updated 2012. 1
Page 141P
Format    

 

1 Overview
   1.1. Product Background
      1.1.1. Product Category
      1.1.2. Spec. Comparison
      1.1.3. NOOK Series Spec. Comparison
      1.1.4. Product Concept 
    1.2. Executive Summary 
      1.2.1. Technology Review
      1.2.2. Cost/Supply Chain

2 Reverse Engineering
   2.1. Package Box
      2.1.1. Box Design
      2.1.2. Box Opening Process 
   2.2. Covers
      2.2.1. Front Cover Function and Specification of Each Part 
      2.2.2. Back Cover Function and Specification of Each Part 
      2.2.3. Back Cover Disassembly
      2.2.4. Front Cover Disassembly
      2.2.5. Main Board Disassembly 
      2.2.6. Full Components List 
   2.3. Touch Screen Panel
      2.3.1. Touch Screen Structure 
      2.3.2. Touch Screen Pattern Structure  
      2.3.3. Touch Board 
   2.4. Display Module
      2.4.1. LCD Specification
      2.4.2. LCD Module Structure
      2.4.3. LCD Sell Structure Comparison by LCD Driving Mode 
      2.4.4. LCD Module Block Diagram
      2.4.5. Characteristic of BLU
      2.4.6. Prism Film of BLU
      2.4.7. Light Guide Plate
      2.4.8. Diffusion Sheet
      2.4.9. LED Bar
      2.4.10. LED Package
      2.4.11. Spec Comparison
   2.5. Main Board
      2.5.1. Top of PCB 
      2.5.2, Bottom of PCB
      2.5.3. Major IC
      2.5.4. Major IC (CPU)
      2.5.5. POP (Package on Package)
      2.5.6. Major IC (RF Module)
      2.5.7. Block Diagram
      2.5.8. CPU Comparison
   2.6. Sub Board
2.6.1. Sub Board
   2.7. Battery
      2.7.1 Battery
   2.8. Component 
      2.8.1. Component Weight
3. Technical Issue
   3.1. TSP Trend
      3.1.1. TSP Basic Structure and Classification by Driving Method  
      3.1.2. TSP Lamination Structure Comparison  
      3.1.3. TPK Supply Chain
   3.2. CPU Trend
      3.2.1. ARM Core
      3.2.2. ARM Platform CPU Line-Up
      3.2.3. TI CPU Family
      3.2.4. Major CPU Manufactures Trend
   3.3. LCD Panel Product Roadmap
      3.3.1. LGD LCD Panel PRM
   3.4. NOOK Color vs. NOOK Tablet
      3.4.1. Major IC Compare of Top PCB (Main Board)
      3.4.2. Major IC Compare of Bottom PCB (Main Board)
      3.4.3. Major IC Comparison
      3.4.4. Supported File Comparison
4 Cost Estimation
   4.1. Net Material Cost Estimation 
      4.1.1. Total Material Cost 
   4.2. Profit Estimation 
      4.2.1. Display & Touch Screen Panel 
      4.2.2. Set Profit Estimation 
   4.3. Major Supplier 
      4.3.1. Total Supply Chain Map
5 Appendix
   5.1. Color Image 
      5.1.1. Mechanical Part 
      5.1.2. Circuit Part 
      5.1.3. Display Part 
      5.1.4. Major Parts
   5.2. Major Supplier

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