|
FPR method of LG and Glassless 3D TV of Toshiba has emerged as the variable in the 3D TV market this year.
Though the makers of Glassless 3D TV are not releasing their products to the market as the strategy shows a difference depending on the outlook for the market this year, but Toshiba already released the world's first Glassless 3D TV products and competitors also shown their small- to larger size prototypes through exhibitions.
In order for these Glassless 3D TV to become established in the market, it is true that there are plenty of prerequisites including the small-oriented lineup and high cost, etc to be solved. However, it is necessary to evaluate the current level of technology and cost for the Glassless 3D TV is necessary because there is no certainty that the market would grow Glasses 3D TV-Oriented. Based on these analysis, we believe it will be possible to determine how soon the Glassless 3D TV will be further established in the market.
Interior Structure
Displaybank conducted the reverse engineering on Toshiba's 20" Glassless 3D LED TV in order to analyze the structure and cost of Glassless 3D TV. The analysis report, which is issued this month, of Toshiba's "20GL1" Glassless 3D LED TV will be beneficial in indentifying the structure of the products, applied technologies and cost competitiveness.
1. Cost Comparison
- Composition
- Net Material Cost Estimation
- Display part Material Cost Estimation
- Circuit part Material Cost Estimation
- Total Material Cost
- Material Cost Comparison (TOSHIBA vs. SAMSUNG)
- Profit Estimation
- Example
In order to calculate the cost level of Glassless 3D TV, we compared sectional costs of 3D LED TVs for Samsung, LG and SONY in 46/47??that we have already conducted reverse engineering.
Material Cost Comparison
-
Compared to 46/47-inch Edge-lit LED 3D TV product, Toshiba's Glassless 3D TV that has about 20% area in display analyzed to have much higher BOM.
-
The reason for higher BOM for Toshiba is due to high resolution panel for glassless 3D realization and additional circuit boards and that the size of product increases compared to display area and cost for system increases.
2. Structure
|
Report
List
Frequency
Special
