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Polarizer & Optical Films Market Tracker
The polarizer market reached $11.5 billion in revenues in 2013 and is expected to grow at a compound annual growth rate (CAGR) of 4.1% to $14.0 billion in 2018. On an area basis, the market is forecast to expand at a CAGR of 7% to 540 million square meters in 2018, compared to 390 million square meters in 2013. The market for small- and medium-sized (S/M) polarizers, used in smartphones and tablet PCs, has been driving the growth of the overall polarizer market on an area basis. The polarizer market for large-sized TFT-LCDs such as TVs, monitors and notebook PCs is expected to dip to $8.2 billion in 2018, from $8.3 billion in 2013, dragged by slow growth and falling prices.
By contrast, the S/M polarizer market is projected to grow at a CAGR of 4.5% to $3.7 billion in 2018, versus $3.0 billion in 2013, despite price drops. The polarizer market for active matrix organic light-emitting diode (AMOLED) is forecast to soar at a CAGR of 59% to $2.1 billion in 2018, from $2.0 million in 2013. Demand for S/M polarizers has been growing as the screens of mobile devices such as smartphones are getting larger, and touch panel-embedded products are creating new markets. In many of S/M products, a luminance-enhancement film is attached to the lower part of the polarizer to improve outdoor visibility, or antireflection treatment is conducted on its upper part. Such films cost high, so they have a heavy impact on revenues.

There has been talk of polarizer makers’ forays into the Chinese market, recently. LG Chem Ltd. started running its production lines in China. Nitto Corp. in February 2014 announced an agreement with Shenzhen SAPO Photoelectric Co., a polarizer manufacturer, to cooperate to expand in the Chinese polarizer market. Taiwan-based Chi Mei Materials Technology Corp. (CMMT) has announced a plan to build the whole production processing lines in China for the first time in the industry, two of which are set to start running in 2016. Such moves seem to be closely related to China’s tariff policy. Japan-based Nitto Denko may try to establish a bridgehead to enter the Chinese market through SAPO, although no further details on their agreement have been known.
In the subfilm market, TAC film seems to have built a stable base of business in 2013. LG Chem and Nitto Denko already have been increasing the adoption of acrylic films and further investing in new production lines. Polarizers with PET film are also being employed, albeit in small quantity. Given that the employment of COP series of compensation film is increasing in vertical alignment (VA) modes, polarizers without even a single TAC film may become common in the near future. Moreover, polyvinyl alcohol (PVA)-coated polarizers (resin PVA) of Nitto, which goes through very thin PVA resin coating and hardening, will likely be used in not only tablet PCs such as iPad but also in TVs, heralding a big change in the polarizer subfilm market going forward.

IHS Technology analyzes the polarizer market and makes forecasts for the period of 2013 and 2018 as follows: polarizer market forecasts, production line status by manufacturer, supply chains and price trends. This report also analyzes the markets of major optical subfilms—TAC film, PVA film, PET protective film, release film, antireflection film, and compensation film—for a better understanding of the overall polarizer market where the competition for high-value films is intensifying.
Polarizer & Optical Films Market Tracker
Frequency Half Yearly
Page 96P

‏I. Polarizer market and industry

    1. Overview
       1.1. Market overview
       1.2. Research methodology
       1.3. Research scope and definitions
    2. Polarizer market forecast
       2.1. Overall market forecast (2013-2018)
       2.2. Market forecast by display type
       2.3. Market forecast by application
    3. Mid- and long-term forecast for polarizer demand
       3.1. Overall demand forecast (2013-2018)
       3.2. Demand forecast by display type
       3.3. Demand forecast by application
       3.4. Demand forecast by driving mode
    4. Short-term market forecast
       4.1. Overall market forecast (Q4 2012–Q3 2014)
       4.2. Market forecast by display type
       4.3. Market forecast by application
    5. Analysis of polarizer production capacity
       5.1. Production line and capacity status
       5.2. Overall polarizer capacity (2009-2016)
       5.3. Polarizer production capacity by manufacturer
       5.4. Polarizer production capacity by region
       5.5. Short-term production capacity (Q4 2012-Q3 2014)
       5.6. Short-term production capacity by manufacturer 
    6. Major polarizer manufacturers (Revenue and shipments)
       6.1. Nitto
       6.2. Sumitomo Chemical
       6.3. LG Chem
       6.4. Optimax Technology
       6.5. Cheil Industries
       6.6. Sanritz
       6.7. BenQ Materials
       6.8. Subfilm supply chain
       6.9. Polarizer revenues by manufacturer
       6.10. Polarizer revenue growth by manufacturer
    7. Polarizer supply chain
       7.1. Overall large-sized TFT-LCD market
       7.2. Notebook PC
       7.3. Monitor
       7.4. TV
       7.5. Tablet PC
    8. Polarizer supply/demand and pricing trends
       8.1. Polarizer supply/demand analysis
       8.2. Polarizer pricing trends
       8.3. Polarizer cost trends

‏II. Polarizer subfilm market and industry

    1. Polarizer structure and subfilm
       1.1. Polarizer structure
       1.2. Polarizer production process
    2. PVA film
       2.1. Overall PVA film market forecast (2013-2018)
       2.2. Short-term PVA film market forecast (Q4 2012-Q3 2014)
       2.3. PVA film supply capacity and supply/demand balance
    3. PVA protection film (TAC/Acryl/PET)
       3.1. Overall PVA protection film market forecast (2013-2018)
       3.2. PVA protection film market forecast by location/use
       3.3. PVA protection film market forecast by base film
       3.4. PVA protection film supply capacity and supply/demand balance
    4. Compensation film
       4.1. Large TFT-LCD compensation film market forecast: WV film
       4.2. Short-term WV film market forecast
       4.3. Large TFT-LCD compensation film: IPS, VA mode
       4.4. Small-to-mid size compensation film: TFT-LCD, AMOLED
       4.5. Summary: Compensation film demand forecast by base film
    5. Surface treatment film
       5.1.Surface treatment film market forecast (2013-2018)
       5.2. Short-term surface treatment film market forecast by film
    6. PET protection film/release film
       6.1. PET protection film market forecast (2013-2018)
       6.2. Short-term PET protection film demand forecast by application
       6.3. Release film market forecast
       6.4. Short-term release film market forecast by application

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